Personal Branding Tip 175 · Credibility
Earn Proof, Never Buy It
Check your accounts for bought followers, bought engagement or paid placements presented as press, and stop all of it. Build proof people can verify.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
MCG’s standard: “Editorial coverage is earned, never bought. Advertising and newswire distribution support the work; they do not replace it.”
Where It Comes From
- Category
- Credibility: Proof that what you say is true.
- In the Series
- Tip 175 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Credibility
More on Credibility
Tip 182 · CredibilityNever Rent the Life You DisplayRemove any post that implies wealth, access or results you do not actually have. If it would embarrass you when checked, it is leverage against you.
Tip 187 · CredibilityDecline Every Paid Press PlacementWhen someone offers guaranteed coverage for a fee, say no. Pitch a working journalist instead, with a short note tied to a story they already cover.
Tip 191 · CredibilityStop Buying NumbersIf you have ever paid for followers or engagement, stop today and let the count fall where it falls. Real attention from fewer people outweighs a padded total.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.