Personal Branding Tip 021 · Identity
Separate Yourself From Your Work
Draft two short bios this week: one for you and one for your company, book or show. If they read the same, rewrite yours.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
A personal brand and a company brand are separate entities built side by side. Your work is an extension of you, not you.
Where It Comes From
- Category
- Identity: Who you are and what you want to be known for.
- In the Series
- Tip 21 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Identity
More on Identity
Tip 026 · IdentityChoose Your Level on the HierarchyDecide which level of the Hierarchy of Personal Branding you are aiming for, from Local Hero to International Icon. Write it down with a target year.
Tip 030 · IdentityRetire Labels That No Longer FitList the labels people from your past still attach to you. Circle the ones that no longer fit and decide what you will do to replace them.
Tip 034 · IdentityList Your Off Limits TopicsWrite two short lists: the subjects you will speak on in public and the ones you will not. Check them before you post or sit for an interview.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.