Personal Branding Tip 026 · Identity
Choose Your Level on the Hierarchy
Decide which level of the Hierarchy of Personal Branding you are aiming for, from Local Hero to International Icon. Write it down with a target year.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
Each level takes more effort, time and resources than the one below it. Choosing a target sets the scale of everything you plan.
Where It Comes From
- Source
- Personal Branding: A Manifesto on Fame and Influence, subchapter 1.8, Hierarchy of Personal Branding
- Category
- Identity: Who you are and what you want to be known for.
- In the Series
- Tip 26 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Identity
More on Identity
Tip 030 · IdentityRetire Labels That No Longer FitList the labels people from your past still attach to you. Circle the ones that no longer fit and decide what you will do to replace them.
Tip 034 · IdentityList Your Off Limits TopicsWrite two short lists: the subjects you will speak on in public and the ones you will not. Check them before you post or sit for an interview.
Tip 038 · IdentityDescribe Your Intended Public SelfWrite a short description of the public figure you intend to be. Hold this week’s punctuality and work to that description.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.