Personal Branding Tip 027 · Credibility
Test Whether People Act
Ask your audience for one small step this week, such as a reply or a signup, and count who takes it. Attention that never acts is not influence.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
An influencer with millions of followers sold fewer than four dozen pieces of merchandise: fame without influence does not move people.
Where It Comes From
- Category
- Credibility: Proof that what you say is true.
- In the Series
- Tip 27 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Credibility
More on Credibility
Tip 031 · CredibilityPitch as a PeerPick one person a level ahead of you and send a brief note with a specific reason the conversation would serve them. Skip the praise; bring the offer.
Tip 035 · CredibilityPitch One Contributor PiecePitch one contributor article this month to a publication your audience reads. Write it from what you know firsthand.
Tip 039 · CredibilityOffer Yourself as a SourceSend a reporter who covers your field a short note with one useful point of view. Offer a perspective, not a sales pitch.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.