Personal Branding Tip 022 · Content
Make More of What Lands
Look at your best performing recent pieces and name why each worked. If stories beat lessons, make your next piece a story.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
Isaac’s episode on the story behind his name outperformed most of his others, so he followed it with another story.
Where It Comes From
- Category
- Content: What you publish and how it carries you.
- In the Series
- Tip 22 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Content
More on Content
Tip 029 · ContentAudit Your Posts for Four JobsCheck your last ten posts against four jobs: entertain, educate, inspire and connect. Plan next week around whichever one you missed.
Tip 033 · ContentImprove One Craft ElementChoose one element to improve in every piece this month: the opening line, the edit or the sound. Compare your first and last pieces.
Tip 037 · ContentPost What Is Actually HappeningMake your next post about something happening in your work this week, not a highlight saved from months ago. Show the part people rarely get to see.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.