Personal Branding Tip 294 · Content
Find Your Strongest Outcomes
Sort your last ten posts by what each one did: entertained, inspired, educated or connected. Notice which two you do best, and lead with them.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
In The Outcomes of Content, Eric says he is better at inspiration and education than entertainment. Knowing your strengths shapes what you make.
Where It Comes From
- Category
- Content: What you publish and how it carries you.
- In the Series
- Tip 294 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Content
More on Content
Tip 315 · ContentReplace Adjectives With NumbersFind the adjectives in your bio, such as “passionate” or “results driven.” Replace each one with a number, a name or a date that proves it.
Tip 319 · ContentPlan Posts on the SkylinePlan next week’s posts on the Skyline Strategy: for every two that grow your professional side, add one that shows your personal side.
Tip 323 · ContentDraw a Content T ChartWith pen and paper, list ten content ideas and sort each into Personal or Professional on a T chart. Fill the thinner column first.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.