Personal Branding Tip 315 · Content
Replace Adjectives With Numbers
Find the adjectives in your bio, such as “passionate” or “results driven.” Replace each one with a number, a name or a date that proves it.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
A cliché teaches nothing and moves no one. A specific detail does the describing for you, and only you can supply it.
Where It Comes From
- Category
- Content: What you publish and how it carries you.
- In the Series
- Tip 315 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Content
More on Content
Tip 319 · ContentPlan Posts on the SkylinePlan next week’s posts on the Skyline Strategy: for every two that grow your professional side, add one that shows your personal side.
Tip 323 · ContentDraw a Content T ChartWith pen and paper, list ten content ideas and sort each into Personal or Professional on a T chart. Fill the thinner column first.
Tip 332 · ContentGive Every Post a JobBefore you publish, label the piece: does it educate, entertain, inspire or connect? If it does none of the four, rework it.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.