Personal Branding Tip 319 · Content
Plan Posts on the Skyline
Plan next week’s posts on the Skyline Strategy: for every two that grow your professional side, add one that shows your personal side.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
The 2:1 ratio from the Identity Positioning™ essay adds context to the person without losing the professional thread.
Where It Comes From
- Category
- Content: What you publish and how it carries you.
- In the Series
- Tip 319 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Content
More on Content
Tip 323 · ContentDraw a Content T ChartWith pen and paper, list ten content ideas and sort each into Personal or Professional on a T chart. Fill the thinner column first.
Tip 332 · ContentGive Every Post a JobBefore you publish, label the piece: does it educate, entertain, inspire or connect? If it does none of the four, rework it.
Tip 338 · ContentTell It From the SetShare your next credit as a story from the work or a lesson it taught you. Save “I’m proud to announce” for wins that will turn heads.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.