Personal Branding Tip 332 · Content
Give Every Post a Job
Before you publish, label the piece: does it educate, entertain, inspire or connect? If it does none of the four, rework it.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
The essay notes that all consumed media does four things. A post with no clear job gives no one a reason to keep reading.
Where It Comes From
- Category
- Content: What you publish and how it carries you.
- In the Series
- Tip 332 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Content
More on Content
Tip 338 · ContentTell It From the SetShare your next credit as a story from the work or a lesson it taught you. Save “I’m proud to announce” for wins that will turn heads.
Tip 343 · ContentDocument the StartIf you are new to your field, post one honest update this week on what you tried, what failed and what you learned.
Tip 349 · ContentTeach One Thing PubliclyShare one useful piece of your expertise this week, a method, a fix or a lesson, the way a master tradesman teaches an apprentice.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.