Personal Branding Tip 171 · Credibility
Choose Each Story for Its Job
Before your next interview, decide which parts of your story to tell by what each one does: one connects emotionally, another shows the risk you took.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
Isaac Mashman narrowed his interview stories to the purpose each served, and the stories did the work.
Where It Comes From
- Source
- Personal Branding: A Manifesto on Fame and Influence, subchapter 4.14, The Art of Storytelling
- Category
- Credibility: Proof that what you say is true.
- In the Series
- Tip 171 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Credibility
More on Credibility
Tip 175 · CredibilityEarn Proof, Never Buy ItCheck your accounts for bought followers, bought engagement or paid placements presented as press, and stop all of it. Build proof people can verify.
Tip 182 · CredibilityNever Rent the Life You DisplayRemove any post that implies wealth, access or results you do not actually have. If it would embarrass you when checked, it is leverage against you.
Tip 187 · CredibilityDecline Every Paid Press PlacementWhen someone offers guaranteed coverage for a fee, say no. Pitch a working journalist instead, with a short note tied to a story they already cover.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.