Personal Branding Tip 163 · Identity
Separate You From the Company
Give your name its own profile, domain and list, apart from your employer or firm. Speak as “I” on yours and “we” on the company’s.
Take It With You
Download the card for a feed, a story or a link, or share it with the post below. Please keep the MCG mark on it.
Why It Works
A reputation that lives only inside a company has nothing that travels with you when the company changes.
Where It Comes From
- Category
- Identity: Who you are and what you want to be known for.
- Topic Guide
- Personal Brand Strategy
- In the Series
- Tip 163 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Identity
More on Identity
Tip 168 · IdentityPractice Answering Who Are YouWrite a one-minute answer to “Who are you?” and say it aloud. If you were put on the spot today, you should know exactly where to start.
Tip 174 · IdentityGive the Company Its Own VoiceWrite three rules for how your company page sounds, in we and our, and three for your personal profile, in I. Share them with anyone who posts for you.
Tip 179 · IdentityMatch Your Headline EverywhereCopy your headline from every profile into one document. Make them all say the same thing, with a full version and a short one for tight spaces.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.