Personal Branding Tip 054 · Content
Give People Common Ground
Share one detail from outside work this week: a hobby, a favorite genre of music, the place you grew up. Give people something in common with you.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
People look for similarity. Personal is the first part of a personal brand, and the Law of Connection gives others a reason to care.
Where It Comes From
- Category
- Content: What you publish and how it carries you.
- In the Series
- Tip 54 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Content
More on Content
Tip 059 · ContentLog Every Seed You PlantKeep a running list of every article, interview and post you publish. Review it each quarter to see what is compounding.
Tip 073 · ContentAsk If They Want MoreEnd your next thoughtful post with a direct question: did you like this kind of post? Let the answers decide whether you write the next one.
Tip 107 · ContentKeep a Running List of QuirksSpend five minutes listing your hobbies, interests and quirks, however small, and save the list. It becomes your store of stories for interviews and posts.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.