Personal Branding Tip 059 · Content
Log Every Seed You Plant
Keep a running list of every article, interview and post you publish. Review it each quarter to see what is compounding.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
Longevity is built from seeds planted and nurtured. Every article, interview and piece of content stacks onto the one before.
Where It Comes From
- Source
- Personal Branding: A Manifesto on Fame and Influence, subchapter 3.3, Longevity (opens in a new tab)
- Category
- Content: What you publish and how it carries you.
- In the Series
- Tip 59 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Content
More on Content
Tip 073 · ContentAsk If They Want MoreEnd your next thoughtful post with a direct question: did you like this kind of post? Let the answers decide whether you write the next one.
Tip 107 · ContentKeep a Running List of QuirksSpend five minutes listing your hobbies, interests and quirks, however small, and save the list. It becomes your store of stories for interviews and posts.
Tip 111 · ContentSwap One Cliché for a StoryFind one stock phrase in your bio or posts, the kind about motivation or success, and replace it with a specific example from your own life.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.