Personal Branding Tip 107 · Content
Keep a Running List of Quirks
Spend five minutes listing your hobbies, interests and quirks, however small, and save the list. It becomes your store of stories for interviews and posts.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
When the moment comes to show the person behind the public persona, you will already have the material.
Where It Comes From
- Source
- Personal Branding: A Manifesto on Fame and Influence, subchapter 4.4, Rapport (opens in a new tab)
- Category
- Content: What you publish and how it carries you.
- In the Series
- Tip 107 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Content
More on Content
Tip 111 · ContentSwap One Cliché for a StoryFind one stock phrase in your bio or posts, the kind about motivation or success, and replace it with a specific example from your own life.
Tip 116 · ContentTell the Exact StoryIf your topic is common, like resilience, skip the slogan. Tell what happened, what you were thinking and the exact steps you took.
Tip 130 · ContentAnswer the Repeat Question OnceWhen you catch yourself giving the same advice in conversation after conversation, record it once as a piece and send the link next time.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.