Personal Branding Tip 116 · Content
Tell the Exact Story
If your topic is common, like resilience, skip the slogan. Tell what happened, what you were thinking and the exact steps you took.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
A resilience talk from Everest is remembered for the ravines and the footage from the tent, not for the word resilience. The context makes it stick.
Where It Comes From
- Category
- Content: What you publish and how it carries you.
- In the Series
- Tip 116 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Content
More on Content
Tip 130 · ContentAnswer the Repeat Question OnceWhen you catch yourself giving the same advice in conversation after conversation, record it once as a piece and send the link next time.
Tip 134 · ContentTry the 2:1 Content RatioFor every two posts about your work, publish one personal post. The Manifesto calls this ratio the Skyline Strategy; try it for a month.
Tip 138 · ContentName the Reason Before You PostBefore you share anything, name its purpose in a word or two: your taste, a check-in after a break. If you cannot name one, keep it to yourself.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.