Personal Branding Tip 134 · Content
Try the 2:1 Content Ratio
For every two posts about your work, publish one personal post. The Manifesto calls this ratio the Skyline Strategy; try it for a month.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
It keeps your professional image intact while still letting people see the more personal side of you.
Where It Comes From
- Category
- Content: What you publish and how it carries you.
- In the Series
- Tip 134 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Content
More on Content
Tip 138 · ContentName the Reason Before You PostBefore you share anything, name its purpose in a word or two: your taste, a check-in after a break. If you cannot name one, keep it to yourself.
Tip 143 · ContentRemix a Campaign You AdmirePick a campaign by a public figure that worked. Keep the strategy, rewrite everything else in your own words and story, then measure the response.
Tip 151 · ContentAnswer Five Audience QuestionsAsk followers on every platform to send questions. Pick the best five, answer them in one piece and credit each person by name.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.