Personal Branding Tip 143 · Content
Remix a Campaign You Admire
Pick a campaign by a public figure that worked. Keep the strategy, rewrite everything else in your own words and story, then measure the response.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
Reverse engineering what works and adding your own flair does more for your brand than imitation.
Where It Comes From
- Category
- Content: What you publish and how it carries you.
- In the Series
- Tip 143 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Content
More on Content
Tip 151 · ContentAnswer Five Audience QuestionsAsk followers on every platform to send questions. Pick the best five, answer them in one piece and credit each person by name.
Tip 155 · ContentAsk What Your Audience WantsAsk your audience which they want more of from you: to be entertained, educated, motivated or connected. Make the winner the subject of your next three posts.
Tip 159 · ContentWrite Down Your Exact TakeawaysIf you educate, write the three specific takeaways a reader should leave your work with. Then check that your last piece delivered them.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.