Personal Branding Tip 144 · Reputation
Never Copy the Surface
When you borrow a strategy, leave its wording, colors and fonts behind. If people can tell whom you copied, they start to doubt your originality.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
Copying a well-known figure too closely can hurt your reputation. Your personal brand is about you.
Where It Comes From
- Category
- Reputation: What is said about you when you are not in the room.
- In the Series
- Tip 144 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Reputation
More on Reputation
Tip 148 · ReputationAsk Before You AdviseNext time someone shares a problem with you, ask first: do you want ideas, or do you want me to listen? Then do what they asked.
Tip 152 · ReputationRun the Gimmick TestLook at your signature look or act and ask: would people take your skill seriously without it? If the costume is the brand, scale it back.
Tip 156 · ReputationLog Your Momentum MonthlyOnce a month, log who contacted you, which opportunities arrived and any negative comments or stories. Use the log to decide what to change.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.