Personal Branding Tip 152 · Reputation
Run the Gimmick Test
Look at your signature look or act and ask: would people take your skill seriously without it? If the costume is the brand, scale it back.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
A gimmick can replace your identity: people remember the act and stop taking your work seriously.
Where It Comes From
- Category
- Reputation: What is said about you when you are not in the room.
- In the Series
- Tip 152 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Reputation
More on Reputation
Tip 156 · ReputationLog Your Momentum MonthlyOnce a month, log who contacted you, which opportunities arrived and any negative comments or stories. Use the log to decide what to change.
Tip 180 · ReputationHold One Tone on Every PlatformRead your latest post on each platform side by side. If you sound like different people, adjust the formality, never the message or the voice.
Tip 185 · ReputationAudit Your Brand as a StrangerOpen your profiles and site as a complete stranger would. Write down what is unclear at first glance and fix the top item this week.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.