Personal Branding Tip 042 · Identity
Answer the Why Before the How
Before you buy a course or hire help, answer three questions in writing: why you want a personal brand, what you want to be known for, and who you are.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
The 4 Pillar Questions run Why, What and Who before How. Strategy without the first three answers has nothing to aim at.
Where It Comes From
- Category
- Identity: Who you are and what you want to be known for.
- In the Series
- Tip 42 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Identity
More on Identity
Tip 046 · IdentityLead With a Personal HookRewrite your bio’s first line as a personal hook plus a professional punchline: who you are outside work, then what you do. Use it on every profile.
Tip 055 · IdentityDelete the Labels From Your BioCut self given labels like visionary, motivator or serial entrepreneur from your bio. Put what you run and what you have done in their place.
Tip 067 · IdentityFind the Thread Through Every PivotLook back at every role and venture you have had and name the one theme that runs through all of them. Make it the line your story returns to.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.