Personal Branding Tip 046 · Identity
Lead With a Personal Hook
Rewrite your bio’s first line as a personal hook plus a professional punchline: who you are outside work, then what you do. Use it on every profile.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
“I help X people get Y results” is the brand side alone. A personal hook gives a stranger a point of rapport before you have met.
Where It Comes From
- Category
- Identity: Who you are and what you want to be known for.
- In the Series
- Tip 46 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Identity
More on Identity
Tip 055 · IdentityDelete the Labels From Your BioCut self given labels like visionary, motivator or serial entrepreneur from your bio. Put what you run and what you have done in their place.
Tip 067 · IdentityFind the Thread Through Every PivotLook back at every role and venture you have had and name the one theme that runs through all of them. Make it the line your story returns to.
Tip 076 · IdentityOwn the Trait You Once HidName the trait you were teased for or have tried to hide. Write down one way it could make you easier to remember, then use it on purpose.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.