Personal Branding Tip 118 · Identity
Write Your Line in Three Lengths
Write who you are and what you do once, then make a short, medium and long version. Paste them everywhere instead of rewriting each time.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
Change the length for each platform and keep the meaning. Rewriting from scratch is how your message starts to drift.
Where It Comes From
- Category
- Identity: Who you are and what you want to be known for.
- In the Series
- Tip 118 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Identity
More on Identity
Tip 123 · IdentityChoose One Signature DetailPick one everyday thing you genuinely love, as Isaac Mashman did with coffee, and let it appear in your introductions. Keep it part of you, not your business.
Tip 142 · IdentityDecide What You Will Not BeWrite one line on what you want to be known for decades from now, and one on what you never want attached to your name. Keep both in view.
Tip 147 · IdentityMove the Spotlight on PurposeIf people know you for one title and you want another, stop promoting the first. Use it as proof for the second, as an author might for a business.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.