Personal Branding Tip 123 · Identity
Choose One Signature Detail
Pick one everyday thing you genuinely love, as Isaac Mashman did with coffee, and let it appear in your introductions. Keep it part of you, not your business.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
A shared, novel detail breaks the ice and builds rapport without turning into your professional brand.
Where It Comes From
- Category
- Identity: Who you are and what you want to be known for.
- In the Series
- Tip 123 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Identity
More on Identity
Tip 142 · IdentityDecide What You Will Not BeWrite one line on what you want to be known for decades from now, and one on what you never want attached to your name. Keep both in view.
Tip 147 · IdentityMove the Spotlight on PurposeIf people know you for one title and you want another, stop promoting the first. Use it as proof for the second, as an author might for a business.
Tip 158 · IdentityChoose Two Brand ColorsResearch what your favorite colors communicate, then choose two that work together. Use them on your site, graphics and email.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.