Personal Branding Tip 147 · Identity
Move the Spotlight on Purpose
If people know you for one title and you want another, stop promoting the first. Use it as proof for the second, as an author might for a business.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
Every action shapes your image, so the title you keep promoting is the one people will remember.
Where It Comes From
- Category
- Identity: Who you are and what you want to be known for.
- In the Series
- Tip 147 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Identity
More on Identity
Tip 158 · IdentityChoose Two Brand ColorsResearch what your favorite colors communicate, then choose two that work together. Use them on your site, graphics and email.
Tip 163 · IdentitySeparate You From the CompanyGive your name its own profile, domain and list, apart from your employer or firm. Speak as “I” on yours and “we” on the company’s.
Tip 168 · IdentityPractice Answering Who Are YouWrite a one-minute answer to “Who are you?” and say it aloud. If you were put on the spot today, you should know exactly where to start.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.