Personal Branding Tip 112 · Identity
Choose Where You Want Fame
Name one industry or community where you want to be a household name. Build there until insiders recognize you before you reach any wider.
Take It With You
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Why It Works
Fame is relative. Being known inside one field is real, valuable and far more reachable than general fame.
Where It Comes From
- Category
- Identity: Who you are and what you want to be known for.
- Topic Guide
- Personal Brand Strategy
- In the Series
- Tip 112 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Identity
More on Identity
Tip 118 · IdentityWrite Your Line in Three LengthsWrite who you are and what you do once, then make a short, medium and long version. Paste them everywhere instead of rewriting each time.
Tip 123 · IdentityChoose One Signature DetailPick one everyday thing you genuinely love, as Isaac Mashman did with coffee, and let it appear in your introductions. Keep it part of you, not your business.
Tip 142 · IdentityAsk What You Are Known For NowAsk three people who know you well what you are known for today. Compare their answers with what you want to be known for decades from now.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.