Personal Branding Tip 101 · Identity
Describe Your Work as a Solution
Write one sentence that describes your profession as the problem you solve for someone. Entertainers count: making people feel good is a solution.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
Your profession is the most tangible part of your brand, and people seek out whoever solves the problem they have.
Where It Comes From
- Category
- Identity: Who you are and what you want to be known for.
- In the Series
- Tip 101 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Identity
More on Identity
Tip 106 · IdentityOutlast Your Current VehicleAsk whether people know you as yourself or as the company or program you belong to right now. Build the first so your name survives the move.
Tip 112 · IdentityChoose Where You Want FameName one industry or community where you want to be a household name. Build there until insiders recognize you before you reach any wider.
Tip 118 · IdentityWrite Your Line in Three LengthsWrite who you are and what you do once, then make a short, medium and long version. Paste them everywhere instead of rewriting each time.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.