Personal Branding Tip 032 · Visibility
Take Your Skill Past Friends
Name the skill your friends and family already call you for. Tell one audience outside that circle about it this week.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
At the Friends and Family level, a skill is known only to people you already know, and that rarely exceeds 100 people.
Where It Comes From
- Source
- Personal Branding: A Manifesto on Fame and Influence, subchapter 1.8, Hierarchy of Personal Branding
- Category
- Visibility: Being found by the people who should find you.
- In the Series
- Tip 32 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Visibility
More on Visibility
Tip 036 · VisibilityWork Two Local RoomsPick two local events this month where your future clients gather. Attend both and introduce yourself to five people at each.
Tip 040 · VisibilityReserve Your Name on Every PlatformRegister your exact name as a handle on every platform you might use, new and niche ones included, before someone else takes it.
Tip 044 · VisibilityMap Where Your Leaders AppearPick two people ahead of you in your field. List where they appear, from press to podcasts to stages, and pursue one of those places next.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.