Personal Branding Tip 036 · Visibility
Work Two Local Rooms
Pick two local events this month where your future clients gather. Attend both and introduce yourself to five people at each.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
The Local Hero is never made by accident. It takes conscious direction: events, handshakes and going out of your way to be known.
Where It Comes From
- Source
- Personal Branding: A Manifesto on Fame and Influence, subchapter 1.8, Hierarchy of Personal Branding
- Category
- Visibility: Being found by the people who should find you.
- In the Series
- Tip 36 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Visibility
More on Visibility
Tip 040 · VisibilityReserve Your Name on Every PlatformRegister your exact name as a handle on every platform you might use, new and niche ones included, before someone else takes it.
Tip 044 · VisibilityMap Where Your Leaders AppearPick two people ahead of you in your field. List where they appear, from press to podcasts to stages, and pursue one of those places next.
Tip 049 · VisibilityGet Listed in Your Field’s DirectoriesResearch the directories, listing sites and podcast indexes that are active in your field. Submit yourself to every relevant one this month.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.