Personal Branding Tip 154 · Visibility
Plan Promotion Around Strangers
Build your promotion plan on outreach to new audiences, not on friends. Assume the people closest to you will share your work the least.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
Friends feel close enough that they see no need to promote you. Strangers who discover you often become your biggest promoters.
Where It Comes From
- Category
- Visibility: Being found by the people who should find you.
- In the Series
- Tip 154 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Visibility
More on Visibility
Tip 160 · VisibilityGet Louder in the Slow SeasonIn the holiday lull or any slow month, raise your outreach, networking and publishing while everyone else goes quiet.
Tip 165 · VisibilityDress in Your Brand ColorsNext time you shop, choose clothes that fit your brand colors. Your outfits, photos and site should look like they belong to the same person.
Tip 169 · VisibilityAsk AI Who You AreAsk the major AI assistants who you are. Then publish the factual record they read, a biography page and a press page, and recheck each quarter.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.