Personal Branding Tip 128 · Visibility
Test Your Middle Name in Search
If better-known people share your name, search it again with your middle name and with your middle initial. Adopt the version with the clearest results.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
A middle name or initial can turn a crowded name into one you can own on page one. The Manifesto shows it working in practice.
Where It Comes From
- Category
- Visibility: Being found by the people who should find you.
- In the Series
- Tip 128 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Visibility
More on Visibility
Tip 132 · VisibilityClaim Your Handles and Domain TogetherBefore you settle on a name, check that the domain and the same handle are free on every platform you use. Claim them all the same day.
Tip 137 · VisibilityHint Before You AnnounceWeeks before a launch, start hinting at it in interviews, posts and emails without giving the details. Let curiosity build before the reveal.
Tip 141 · VisibilityPick a Signature Opening LineChoose one recurring opening line or closing statement for your videos and use it every time from now on.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.