Personal Branding Tip 097 · Credibility
Reread Your Testimonials Before Big Asks
Keep every written and video testimonial in one folder. Read through it before a major pitch or whenever doubt starts to creep in.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
Testimonials persuade prospects, and they also remind you that the results did not happen by chance.
Where It Comes From
- Category
- Credibility: Proof that what you say is true.
- In the Series
- Tip 97 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Credibility
More on Credibility
Tip 102 · CredibilityBuild Your Pitch in Four PartsDraft an introduction under one minute: a brief, humorous hook, a line that builds rapport, a professional synopsis, then the titles that carry your authority.
Tip 110 · CredibilityExpand Any Saying You BorrowIf you use a familiar saying, explain why it is relevant and add a detail that deepens it. Never let it stand alone.
Tip 115 · CredibilityAnnounce Wins With What Comes NextAdd two lines to your next win announcement: why it matters to you and what you are doing next. It reads as ambition, not a demand for attention.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.