Personal Branding Tip 325 · Identity
Choose What You Are Known For
Finish this sentence in writing: outside of being me, I want to be known as. Then work backward three steps from that outcome.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
An outcome in mind cuts through noise and lets you reverse engineer how to position yourself.
Where It Comes From
- Category
- Identity: Who you are and what you want to be known for.
- In the Series
- Tip 325 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Identity
More on Identity
Tip 335 · IdentityAnswer Who You AreWrite one paragraph answering “Who are you?” without your job title. Use its strongest line in your bio.
Tip 342 · IdentityWrite Your Own Definition of SuccessDescribe in one paragraph what success looks and feels like for you, on your own clock. Then test it: does it make you happy, or someone else?
Tip 350 · IdentityTell Supporters Before You PivotBefore you announce a change in direction, message your closest supporters and explain how your experience leads to what is next. Then make it public.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.