Personal Branding Tip 131 · Relationships
Help One Connection Without a Sale
With each new connection, find one shared interest and one way to help that involves no money: teach them something, entertain them or inspire them.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
Value is not always monetary; education, entertainment and inspiration all build rapport.
Where It Comes From
- Source
- Personal Branding: A Manifesto on Fame and Influence, subchapter 4.4, Rapport (opens in a new tab)
- Category
- Relationships: The people who know you, and the people they know.
- In the Series
- Tip 131 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Relationships
More on Relationships
Tip 162 · RelationshipsTell the Story You Always RepeatPick the story you tell friends most often, a funny mistake or a childhood moment, and if the context fits, tell it to your audience this week.
Tip 166 · RelationshipsEnd With an Invitation to ReplyClose your next post or episode with a direct question for your audience, then answer every person who responds.
Tip 170 · RelationshipsPair I With You in AsksWrite your next call to action in first and second person together, such as “I would love for you to follow me here.”
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.