Pharaohs, kings, and conquerors: people have carried personal brands for as long as there has been history, and the names that lasted are still studied today. Lesson 2 of Personal Branding 101: An Unrivaled Series, from subchapter 1.2 of Personal Branding: A Manifesto on Fame and Influence, narrated by Isaac Mashman. Free, with no sign-up.
Pharaohs, kings, and conquerors: people have carried personal brands for as long as there has been history, and the names that lasted are still studied today.
How could so few control so many? Pharaohs, kings, and conquerors whose names have outlived them by thousands of years. The answer is personal branding. Welcome to Personal Branding 101.
I'm Isaac Mashman, founder of Mashman Consulting Group and author of Personal Branding: A Manifesto on Fame and Influence. This is lesson 2, Historical Personal Branding. If every person who has ever lived has a personal brand, then history should be full of them.
Lucky for us, it is. We actually have thousands of years’ worth of study to learn from and apply. During an ice age, droves of settlers walked the Beringia Land Bridge, which at the time connected present day Russia to Alaska. They made their way into North and South America and their descendants gave rise to civilizations such as the Mayans and the Aztecs.
Does the name Montezuma sound familiar? In Babylon, certain kings were more feared than others. King Hammurabi, known for his disciplinarian code, is one such example. In Egypt, pharaohs had tens of thousands of people building pyramids and massive tombs in their honor.
Ramses, Tutankhamun, Cleopatra. We still know their names today. In the north, the Vikings and the Norse had legends of their own. Leif Erikson and the legendary, although somewhat debated, Ragnar.
Their stories may lack full historical accuracy, but their names are powerful nonetheless. The rulers of Europe, like Charlemagne and King James, promoted the idea that they ruled by divine right. In essence, they were normal, just like their fellow countrymen.
Yet blacksmiths, bakers, and the common peasantry looked at them as powerful figures, deserving of admiration and reverence. That is how so few controlled so many. Their names traveled further than they ever could. From Alexander the Great, who conquered much of the known world, to Genghis Khan, who united the Mongols, our history is full of examples of personal branding.
So here is your question. Who in history used their personal brand to achieve a particular goal? And what did they do? Every lesson in this series comes from my book, Personal Branding: A Manifesto on Fame and Influence.
Next is lesson 3, The Oldest Form of Branding. I'll see you there.
Each lesson takes one subchapter of Education, the Manifesto’s opening chapter, and animates it in a few minutes: the foundation the rest of the book, and the firm’s work, is built on.
In one word: you. What a personal brand is, how it differs from a company brand, where the term came from, and why it already exists before anyone sets out to build it.
Watch Lesson 1, 3:50Pharaohs, kings, and conquerors: people have carried personal brands for as long as there has been history, and the names that lasted are still studied today.
Watch Lesson 2, 2:59Why personal branding is the world's oldest form of branding, long before any company had a logo.
Watch Lesson 3, 3:08Leaders of the last 150 years, why personality can outweigh promises, a tattoo artist who put her village on the map, and a personal brand started on one phone.
Watch Lesson 4, 3:06Fame is the result of accumulated attention: what it is, how relative it is, and why on its own it is useless.
Watch Lesson 5, 3:06Influence is trust, and the ability to get someone to act or change the way they think: the heat in the fire that is a personal brand.
Watch Lesson 6, 3:13The four questions the firm asks its clients for clarity before the work begins, starting with why.
Watch Lesson 7, 3:33A six-level pyramid for the reach a personal brand can aspire to, and how to see where yours stands.
Watch Lesson 8, 5:13How could so few control so many? Pharaohs, kings, and conquerors whose names have outlived them by thousands of years. The answer is personal branding. Welcome to Personal Branding 101.
I'm Isaac Mashman, founder of Mashman Consulting Group and author of Personal Branding: A Manifesto on Fame and Influence. This is lesson 2, Historical Personal Branding. If every person who has ever lived has a personal brand, then history should be full of them.
Lucky for us, it is. We actually have thousands of years’ worth of study to learn from and apply. During an ice age, droves of settlers walked the Beringia Land Bridge, which at the time connected present day Russia to Alaska. They made their way into North and South America and their descendants gave rise to civilizations such as the Mayans and the Aztecs.
Does the name Montezuma sound familiar? In Babylon, certain kings were more feared than others. King Hammurabi, known for his disciplinarian code, is one such example. In Egypt, pharaohs had tens of thousands of people building pyramids and massive tombs in their honor.
Ramses, Tutankhamun, Cleopatra. We still know their names today. In the north, the Vikings and the Norse had legends of their own. Leif Erikson and the legendary, although somewhat debated, Ragnar.
Their stories may lack full historical accuracy, but their names are powerful nonetheless. The rulers of Europe, like Charlemagne and King James, promoted the idea that they ruled by divine right. In essence, they were normal, just like their fellow countrymen.
Yet blacksmiths, bakers, and the common peasantry looked at them as powerful figures, deserving of admiration and reverence. That is how so few controlled so many. Their names traveled further than they ever could. From Alexander the Great, who conquered much of the known world, to Genghis Khan, who united the Mongols, our history is full of examples of personal branding.
So here is your question. Who in history used their personal brand to achieve a particular goal? And what did they do? Every lesson in this series comes from my book, Personal Branding: A Manifesto on Fame and Influence.
Next is lesson 3, The Oldest Form of Branding. I'll see you there.
Read further: What Is Personal Branding?, and Chapter 1 of the Manifesto (opens in a new tab).
The chapter the series is drawn from, word for word from the Second Edition.
Read Chapter 1 (opens in a new tab)The firm’s full answer, with the laws, the pillars, and the Hierarchy in one place.
Read the GuideSee where your own personal brand stands across the five pillars of Identity Positioning™.
Take the Brand AuditEngagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.
