Doctrine · · Isaac Mashman
What Is Personal Branding?
The definition from the Manifesto, the four laws, the six tiers of the Hierarchy, and how to direct your own personal brand.
Insights
Personal branding doctrine, in practice.
Articles and field notes from MCG, applying Identity Positioning™ to the problems that actually show up when building a personal brand.
Latest
Research, Field Notes, and Doctrine.
Three kinds of writing live here. Research publishes aggregate findings from identitypositioning.com, MCG's technology hub. Field Notes come from the work itself. Doctrine explains the published frameworks behind every engagement, and the Wiki keeps each one in short form, by method and by profession.
Field Notes · · Isaac Mashman
Why MCG Built the World's First Personal Branding Directory for Professionals
The origin, seven-point standard, and Code of Ethics behind Personal Branding Agencies, MCG's vetted directory for personal branding professionals.
Doctrine · · Isaac Mashman
Using the Power of 3 to Grow Your Personal Brand
A practical, repeatable system for compounding effort in a personal brand: three actions a day, applied consistently, and why that beats waiting for a single breakthrough.
Nothing in this category has been published yet. Research findings will appear here once a sample meets the publication standard.
More articles are being brought over from MCG's prior site, and brand-new ones are being written, and will appear here as they're ready. Follow along with the Insights feed.
On the Directory
Published on Personal Branding Agencies.
MCG also writes for the directory’s editorial (opens in a new tab), where vetted agencies publish articles, case studies, and research. Each piece links to the directory, where it was first published and where it stays.
Personal Branding Agencies · · Isaac Mashman
The Ethical Concerns of Paid “Top 10” Personal Branding Lists (opens in a new tab)
Paid “Top 10” personal branding lists can blur the line between recognition and advertising. Learn why disclosure, editorial independence, and transparency matter.
Personal Branding Agencies · · Isaac Mashman
The 4 Laws of Personal Branding (opens in a new tab)
A proclamation of depth, progression, and scale.
Research
The Publication Source for Identity Positioning™ Data.
identitypositioning.com has no blog by design. What its audits, surveys, quizzes, and benchmarks show is published here as MCG research: aggregates only, a minimum sample of 25, and dates and sample size stated every time. The first annual report, The State of Personal Branding, is in preparation.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.