Personal Branding Tip 052 · Reputation
Let the Audience Judge
One stinging comment is a data point, not a verdict. Look at the response across your whole audience before you change course.
Take It With You
Download the card for a feed, a story or a link, or share it straight from your phone. Please keep the MCG mark on it.
Why It Works
Eric’s rule: “Don’t let one person be the judge, let the audience as a whole, let the target market be the judge.”
Where It Comes From
- Category
- Reputation: What is said about you when you are not in the room.
- In the Series
- Tip 52 of 365. One tip leads each day, in order, and the cycle begins again after the last.
Reputation
More on Reputation
Tip 056 · ReputationResearch Before You EndorseBefore you recommend a product, person or idea in public, spend 20 minutes researching it. If you would not stake your name on it, stay quiet.
Tip 060 · ReputationRead the Joke Out of ContextBefore you post an offhand remark, read it as a stranger would, stripped of context. If it could mislead, rewrite it or delete it.
Tip 066 · ReputationCheck Your Small Public HabitsList three small public habits, like what you wear on errands, that strangers might judge you by. Decide which ones to change.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.
Consultations are virtual or in person. See what each includes, and what is asked of you: Virtual or In Person.