Mashman Consulting Group Launches Personal Branding 101, a Free Educational Video Series

For Immediate Release

LITTLE ROCK, Ark., Oct. 1, 2026: Mashman Consulting Group today premiered Personal Branding 101: An Unrivaled Series, a free educational video series on the basics of personal branding, on the Mashman Consulting Group YouTube channel (opens in a new tab). The short films explain what a personal brand is, where the idea came from, and how to begin building one with intention.

The first film is presented by Isaac Mashman, founder of Mashman Consulting Group and author of Personal Branding: A Manifesto on Fame and Influence. It answers the question the series is built on: what personal branding actually means. Isaac's answer is one word: you. A personal brand is who you are, what people know you for, and the distinct combination of traits, experiences, interests, successes, and failures that only you possess.

Your personal brand is not something that you created, rather is something that you are continuing to create.

Isaac Mashman, Founder, Mashman Consulting Group, in Personal Branding 101

What the First Film Covers

• What a personal brand is. The Law of Personal Branding holds that no one gives themselves a personal brand; it already exists, and our parents are its first creators.
• Where the term came from. Management consultant Tom Peters coined it in his 1997 Fast Company article, "The Brand Called You."
• The oldest form of branding. Many common surnames came from what people did. If you worked the forge, you were Smith; if you baked the bread, you were Baker, and the town knew you for it.
• Fame and influence. Fame is the result of accumulated attention. Influence is trust: the ability to get someone to take action or change the way they think. Fame without influence falls short.
• Why build one. The first question Isaac asks every client is why. Vanity, mission, or money: most people are driven by one, some by all three, and knowing which is where the work begins.

Free to Watch, Built to Grow

The series is free and opens the Mashman Consulting Group YouTube channel to a run of short educational clips on understanding personal branding and getting started. Each clip stands on its own, so a viewer can begin anywhere.

For those ready to go further, the ideas in the series are set out in full in Personal Branding: A Manifesto on Fame and Influence, now in its second edition. The free Identity Positioning™ Brand Audit at identitypositioning.com (opens in a new tab) shows where a personal brand stands today, and What Is Personal Branding on mashmancg.com is a written companion to the first film.

Watch the first film: Personal Branding 101: An Unrivaled Series on YouTube (opens in a new tab).

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