Press ReleaseMashman PublishingPublishing
Mashman Publishing Launches Its Website, the Imprint's First Formal Home Online
The imprint of Mashman Consulting Group opens a catalog of its own, beginning with the Second Edition of Personal Branding: A Manifesto on Fame and Influence, with future titles to follow.
For Immediate Release
LITTLE ROCK, Ark., Sept. 24, 2026: Mashman Publishing, the imprint of Mashman Consulting Group, today launched mashmanpublishing.com (opens in a new tab), the imprint's first formal appearance online. Mashman Publishing is a DBA of Mashman Consulting Group rather than a separate company, and until now its name appeared on the books it published rather than on a site of its own.
The imprint's premise is set out in a single line: by combining MCG's expertise in personal branding and reputation architecture with modern day mass distribution, it publishes books that have traditional credibility without all of the fine print.
The Catalog
The catalog (opens in a new tab) opens with Personal Branding: A Manifesto on Fame and Influence (opens in a new tab) by Isaac Mashman. The Second Edition, published under Mashman Publishing in March 2025, is a #1 New Release in Public Relations on Amazon and documents Identity Positioning™, MCG's proprietary methodology, in full. The world's first Philosophy of Personal Branding.
Each title has its own page, with its formats and where to buy it.
Future Titles
Future publications will be added to the catalog as they are released, each with a page of its own. The imprint publishes across three tracks:
- House Authorship. Isaac Mashman's own work, beginning with the Manifesto, and the proof of the standard held for every other title.
- Circle Authorship. Titles from long-standing collaborators embedded in MCG's own work, considered individually.
- Client Imprints. For MCG clients with an established consulting relationship, on a case-by-case basis.
An upcoming book, Raw Cutlery: Perform at the Best Version of You by Isaac J. Hall, is in the pipeline for release before the end of 2026. It will be the imprint's first title by an author other than Isaac Mashman.
By Invitation
Mashman Publishing is invitation-only and does not take open submissions. Client Imprints have no separate application: the consulting relationship at Mashman Consulting Group is the front door, and a client's MCG consultant brings the book to the imprint directly.
The site also carries a newsroom at mashmanpublishing.com/news (opens in a new tab), where new titles will be announced.
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About Mashman Publishing
Mashman Publishing is an imprint of MCG. By combining our expertise in personal branding and reputation architecture with modern day mass distribution, we publish books that have traditional credibility without all of the fine print. Mashman Publishing is a DBA of Mashman Consulting Group, and publishes by invitation. Learn more at mashmanpublishing.com.
About Mashman Consulting Group
Mashman Consulting Group (MCG) is a private consulting firm specializing in personal branding, reputation architecture, and executive visibility. Founded by businessman and author Isaac Mashman on July 18th, 2024, the firm optimizes, positions, and scales personal brands of emerging to established executives & public figures, leading to influence, credibility, and market demand. MCG operates at the intersection of perception, strategy, and psychology, crafting brands that transcend industries and endure cultural shifts. By leveraging current and future technologies while rejecting superficial tactics, the firm’s proprietary framework, Identity Positioning™, delivers a disciplined, macroscopic approach to reputation development, rooted in organic growth, authority, and precision. Headquartered in Little Rock, Arkansas, MCG is redefining how the world interprets and understands personal branding. If you would like to learn more or be connected with a Consultant, visit mashmancg.com.
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Mashman Consulting Group
contact@mashmancg.com (opens in a new tab)
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