Press ReleaseIsaac MashmanAnnouncement
Isaac Mashman Returns to Business and the Media with a More Dedicated Focus on Personal Branding
After much of 2026 away, the founder of Mashman Consulting Group marks his third quarter return with relaunched properties across the MASHMAN companies.
For Immediate Release
LITTLE ROCK, Ark., Sept. 24, 2026: Isaac Mashman, founder of Mashman Consulting Group and author of Personal Branding: A Manifesto on Fame and Influence, today announced his formal return to business and the media, with a more dedicated focus on personal branding than at any point in his career.
After taking much of 2026 off due to familial responsibilities and personal well-being, my return to business and the media in Q3 marks the start of a new epoch in personal branding and my ambitions. I have never been this excited or motivated to build.
Isaac Mashman, Founder, Mashman Consulting Group
What the Return Includes
The return arrives with work already in place across the MASHMAN companies:
- Mashman Consulting Group. mashmancg.com is rebuilt, with Insights for the firm's research and doctrine and a newsroom at mashmancg.com/news.
- Personal Branding Agencies. The world's first dedicated personal branding directory, now live at personalbrandingagencies.com (opens in a new tab).
- Identity Quest™. Version 4.0 of the world's first personal brand simulator, free to play at identityquest.press (opens in a new tab).
- identitypositioning.com. MCG's technology hub, home to the free Identity Positioning™ Brand Audit.
- Mashman Publishing, Mashman Properties, and Mashman Investments. Each relaunched on the design system shared across the MASHMAN companies.
The Work Behind the Name
Isaac Mashman founded Mashman Consulting Group, a private consulting firm specializing in personal branding, reputation architecture, and executive visibility. With Eric Chow, he developed Identity Positioning™, MCG's proprietary methodology. His book, Personal Branding: A Manifesto on Fame and Influence, is now in its second edition and is a #1 New Release in Public Relations on Amazon. The world's first Philosophy of Personal Branding.
In the press: Quoted three times in Forbes.
Born in Jacksonville, Florida, and based in Little Rock, Arkansas, Isaac Mashman also owns Mashman Properties, a real estate investment firm, and Mashman Investments, a private investment firm.
Looking Ahead
MCG's stated mission: The world's #1 personal brand consultancy, with 500 consultants globally by 2035. Identity Positioner™, an AI personal brand consultant for premier clients, is in development and scheduled for 2027.
Interview requests can be sent to press@mashmancg.com (opens in a new tab).
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About Isaac Mashman
Isaac Mashman is the founder of Mashman Consulting Group and the author of Personal Branding: A Manifesto on Fame and Influence, now in its second edition and a #1 New Release in Public Relations on Amazon. Born in Jacksonville, Florida, and based in Little Rock, Arkansas, he also leads his other firms, Mashman Properties and Mashman Investments.
About Mashman Consulting Group
Mashman Consulting Group (MCG) is a private consulting firm specializing in personal branding, reputation architecture, and executive visibility. Founded by businessman and author Isaac Mashman on July 18th, 2024, the firm optimizes, positions, and scales personal brands of emerging to established executives & public figures, leading to influence, credibility, and market demand. MCG operates at the intersection of perception, strategy, and psychology, crafting brands that transcend industries and endure cultural shifts. By leveraging current and future technologies while rejecting superficial tactics, the firm’s proprietary framework, Identity Positioning™, delivers a disciplined, macroscopic approach to reputation development, rooted in organic growth, authority, and precision. Headquartered in Little Rock, Arkansas, MCG is redefining how the world interprets and understands personal branding. If you would like to learn more or be connected with a Consultant, visit mashmancg.com.
Media Contact
Media Relations
Mashman Consulting Group
contact@mashmancg.com (opens in a new tab)
Media Assets
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