Identity Positioning™ Releases Twelve Free Personal Branding Tools Built from the Manifesto

For Immediate Release

LITTLE ROCK, Ark., Sept. 27, 2026: Mashman Consulting Group today released twelve free personal branding tools at identitypositioning.com/tools (opens in a new tab), the Identity Positioning™ Toolkit. Each tool follows a chapter of Personal Branding: A Manifesto on Fame and Influence by Isaac Mashman and turns the method into work a person can finish in one sitting.

Twelve Tools, One Method

The toolkit runs in the order the method builds a brand, and each tool hands its answers to the next:

• Name Generator: names for a podcast or a book, and a name that is locked in is never shown to anyone else
• Elevator Pitch Builder: a personal hook, a professional punchline, and a spoken pitch under a minute
• Story Builder: the stories a person already tells, ready in 60 seconds, as an outline, and in writing
• Cliché Checker: the phrases everyone uses, and what to say instead
• Bio in Three Voices: one set of facts, twelve bios
• Seamless Branding Report Card: a graded check that every profile tells the same story
• Brand Color Builder: palettes with their meanings, checked for readability
• Audio Branding Planner: an intro, an outro, a sign-off, and a five-minute voice check
• Skyline Planner: a weekly content plan that balances profession and personal
• Power of 3 Tracker: three new people a day, logged and remembered
• Personal Brand Habit Tracker: the weekly habits a reputation depends on
• Mentor Blueprint: a study of someone who already has the success a person wants, and a way to reach out to them as a peer

Free, Private, and Rule-Based

Every tool is free and needs no sign-up. Every tool is rule-based: nothing is generated by AI, and every page cites the chapter of the Manifesto it comes from. What a visitor types stays in their own browser, where the tools pass it from one to the next, so a pitch written in one becomes the start of a bio in another. Only anonymous counts, such as how often a tool is opened, reach MCG. Every tool ends with a short tutorial.

We're essentially creating the tools that I wish I had when I first got started. As we make them publicly available, we're also expanding the resources our own consultants can use so an amazing symbiosis exists.

Isaac Mashman, Founder, Mashman Consulting Group

The Same Hub Consultants Work From

The toolkit lives on identitypositioning.com, MCG's technology hub, beside the internal software MCG consultants use inside engagements: the consultant console, client briefs and progress reports, and a workspace for every client relationship. As the public suite grows, so do the resources available inside an engagement, including UnrivaledMCG, the firm's learning platform, which is active with development ongoing.

The tools connect to the free Identity Positioning™ Brand Audit (opens in a new tab), which scores a personal brand across five weighted pillars, and to a consultation with MCG for anyone who wants a second set of eyes. A tour of every tool is on mashmancg.com.

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