Insights

Personal branding doctrine, in practice.

Essays and field notes from MCG, applying Identity Positioning™ to the problems that actually show up when building a personal brand.

Latest

The essays so far.

Feb 2024 · Isaac Mashman

Using the Power of 3 to Grow Your Personal Brand

A practical, repeatable system for compounding effort in a personal brand: three actions a day, applied consistently, and why that beats waiting for a single breakthrough.

More essays are being brought over from MCG's prior site, and brand-new articles are being written, and will appear here as they're ready.

Engagements

Your name is already being interpreted. The question is who are they, and what are they thinking?

Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.

Speaking fees available on request. Speaking for non-profits and charities is free of charge. You can also email contact@mashmancg.com (opens in a new tab) directly, or play Identity Quest™ (opens in a new tab) first.