Straight answers, on the record.

MCG's proprietary personal brand strategy and philosophy, developed by founder Isaac Mashman with Eric Chow. It merges personal identity with professional authority so the combination builds public credibility, demonstrates competence, and creates a following loyal to the person rather than to a platform. It was academically published in 2024 and appears in full in the Second Edition of the Manifesto.

Omnipresence, Credibility, Seamless Branding, Reputational Health & Risks, and Marketability. The Identity Positioning™ Brand Audit scores a subject across all five.

Three things. First, doctrine: The world's first Philosophy of Personal Branding. Second, proprietary work: a published methodology, a book in its second edition, a diagnostic audit, AI technology, a simulator, and a training platform, all our own. Third, ethics: Editorial coverage is earned, never bought. Advertising and newswire distribution support the work; they do not replace it.

Money, mission, and vanity. A personal brand lets you charge more for the same work as your reputation compounds, gives you a platform to advance causes you care about, and satisfies the basic, ordinary human wish to be known and recognized. Most people are driven by a combination of the three, and the mix can change over time. See the dedicated ROI page for the full breakdown, pulled directly from the Manifesto.

Emerging to established executives and public figures: founders, entertainers, athletes, creatives, intrapreneurs, and operators who intend to become the most trusted name in their field rather than the loudest.

Engagements are scoped individually and priced on application, once we understand your goals and the position you intend to hold. Speaking fees available on request. Speaking for non-profits and charities is free of charge. MCG is not the cheapest option in this space; it is a reasonable, ROI-focused one. Seats are limited each quarter, deliberately.

Yes. MCG is based in Little Rock, Arkansas and works with clients anywhere. Most engagements run virtually; in-person engagements are available by arrangement.

MCG facilitates rather than operating a client's brand for them. You do the work; the methodology directs it and a consultant holds you to the standard. Mashman Publishing, the MCG imprint, is the single exception, because the imprint produces and publishes a client's book on their behalf. See how a consultation actually works for the full process.

No, and you should be skeptical of anyone who does. Virality is a lottery ticket; a position is an asset. What MCG commits to is a rigorous process, an honest assessment, and a strategy that compounds. No ethical consultant makes promises they cannot keep, because no honest one can.

Editorial coverage is earned, never bought. Neither Isaac Mashman nor Mashman Consulting Group engages in pay-to-play press placements, paid features, or purchased followings. Paid newswire distribution and advertising are separate disciplines, used as secondary support to organic effort, never as a substitute for it. Pay-to-play coverage is often done under the guise of creating a false perception rather than taking the legitimizing actions that earn a real one. Purchased followings do not convert and manufactured press does not survive scrutiny. Authority that is demonstrated rather than claimed compounds for decades.

Not yet. The Identity Positioning™ Brand Audit and Identity Positioner™ are two separate products and both are in development. Neither delivers the other, and neither is offered as a completed deliverable of a paid engagement until it is live.

Identity Quest™, the world's first personal brand simulator. It is a free, browser-based simulation of building a personal brand over time. You pick a motivator, archetype, career type, age, and target tier, then spend a weekly energy budget across posting, networking, pitching press, publishing, investing, writing a book, and launching a podcast. Followers, credibility, reputation, and money compound into Brand Power. Play as a guest or sign in to save. No purchase and no paywall.

Not yet. The consultant body is a 2028 focus and is not currently recruiting or accepting applications. The consultant track page explains what the standard will be when it opens.

No. Mashman Publishing is an imprint of MCG and is invitation-only. There is no public submissions process.

No. Mashman Ventures was a separate public relations firm that was dissolved in 2024. Mashman Consulting Group was founded on July 18, 2024 as a distinct entity. MCG is not a rebrand, continuation, or renaming of it.