The personal brand consultancy standard the industry does not have.
MCG is building a global body of vetted personal brand consultants trained in the Identity Positioning™ methodology. It opens in 2028.
Not open yet. Worth knowing about now.
The consultant program is a 2028 focus. It is not currently recruiting and it is not accepting applications. This page exists so that interest has somewhere to go, and so that anyone considering the track knows what the standard will be before it opens.
The world's #1 personal brand consultancy, with 500 consultants globally by 2035. That is a stated goal and a direction of travel, not a headcount. Client work today is principal-led, and the formal consultant body opens in 2028.
No certifications for sale. No shortcut through the door.
Application
Written application, then multiple rounds of interviews, starting with Eric Chow and moving up to Isaac Mashman. A hands-on, personally-involved process, not a form-based filter. Every consultant is independently vetted.
No fee to join
No certification is sold and there is no fee to enter the body. Consultants are W2 employees of MCG, free to develop their own book of business alongside MCG-sourced leads, not instead of them. A credential that can be purchased is not a credential, which is the same reasoning that governs how MCG treats press.
The tools
The Identity Positioning™ methodology, the Brand Audit, Identity Positioner™, and the UnrivaledMCG training platform. All four will be fully developed by the time the program opens, with unlimited consultant access to support their growth.
Progression
Earnings scale with book of business and standing in the firm, with room to grow toward senior and partner-level roles.
Community
Intensives, company gatherings, and the annual UNRIVALED Award each December. Remote does not have to mean isolated.
What to do in the meantime.
The Manifesto
Personal Branding: A Manifesto on Fame and Influence, Second Edition. The doctrine every MCG consultant works inside. 376 pages, 78 subchapters.
Identity Quest™
Identity Quest™, the world's first personal brand simulator. Free, browser-based, and the fastest way to feel how the doctrine behaves over time rather than only reading it.
Your own name
The strongest application is a personal brand you have already built deliberately. MCG consultants advise from practice, not theory. Applicants with prior experience building a personal brand or running an individual practice receive priority onboarding.
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.