01
The Audit
An honest scoring of current presence across the five personal brand pillars. You learn where the position is strong and where it is costing credibility.
About the Firm · Founded July 18, 2024
Built on Identity Positioning™, not a tactic.
The world's first Philosophy of Personal Branding. Mashman Consulting Group exists to apply it.
The Firm
Who we are
Mashman Consulting Group (MCG) is a private consulting firm specializing in personal branding, reputation architecture, and executive visibility. Founded by businessman and author Isaac Mashman on July 18th, 2024, the firm optimizes, positions, and scales personal brands of emerging to established executives & public figures, leading to influence, credibility, and market demand. MCG operates at the intersection of perception, strategy, and psychology, crafting brands that transcend industries and endure cultural shifts. By leveraging current and future technologies while rejecting superficial tactics, the firm’s proprietary framework, Identity Positioning™, delivers a disciplined, macroscopic approach to reputation development, rooted in organic growth, authority, and precision. Headquartered in Little Rock, Arkansas, MCG is redefining how the world interprets and understands personal branding.
Even MCG's own mark is doctrine, not decoration. See what the MCG Brand Mark actually means.
The Idea
Personal branding is the human condition.
You do not choose whether to have a personal brand. Every person has one from the moment they are born, arguably from the moment they are conceived. From the first person who walked the earth, it has been a silent facilitator of humanity. Wars have been started over ideas, often fueled by one person or a small group of select individuals. We all have reputations, meaning what is said about us when we are not in the room, and that was true long before the internet gave it a dashboard. A personal brand is not a marketing artifact. It is a condition of being a person among other people.
Once that is accepted, the question changes. It is no longer whether to build a personal brand, because one already exists. The only question is whether it is built on purpose, by you, or assembled by accident out of whatever the world happens to find.
That idea is first articulated in Isaac Mashman's Personal Branding: A Manifesto on Fame and Influence and formalized in the Identity Positioning™ methodology. It is the foundation everything at MCG is built on: identity precedes image, and the work is to demonstrate who you are rather than convince people of it.
Full intensity applied on a long timeline. A personal brand is a lifelong commitment; it cannot be won with one viral moment.
Aggressive Patience · MCG operating philosophyThe Record
How the firm got here.
2020
Mashman Ventures
Isaac Mashman founds Mashman Ventures, a public relations firm. It was dissolved in 2024. It is a separate, prior company, and Mashman Consulting Group was built new rather than renamed from it.
2021
The Manifesto, First Edition
Personal Branding: A Manifesto on Fame and Influence is published on November 1, 2021. It reaches #1 New Release in Public Relations on Amazon.
2024
Mashman Consulting Group
MCG is founded on July 18, 2024 as a distinct entity. Identity Positioning: A Macroscopic View on Personal Branding is academically published the same year.
2025
The Manifesto, Second Edition
Published March 7, 2025 by Mashman Publishing. 376 pages across eight chapters and 78 subchapters, edited by Eric Chow and Michelle Fongeallaz. Both editions reached Amazon's Top 10 Best Sellers in Public Relations. The Second Edition surpassed its predecessor in both rankings and sales.
2026
From practice to platform
Identity Quest™ goes live as a free simulator. The Identity Positioning™ Brand Audit, Identity Positioner™, and the UnrivaledMCG training platform are in development.
2035
The stated goal
The world's #1 personal brand consultancy, with 500 consultants globally by 2035. A goal and a direction, never a present-tense claim.
The Model
Mashman Consulting Group is a Done With You consultancy.
MCG facilitates. It does not run a client's brand on their behalf. That is a positioning boundary rather than a service limitation: a personal brand delegated entirely to somebody else is not a personal brand, it is a press operation with your name on it.
02
The Position
Defining the authority you intend to hold, in writing, before anything is built on top of it. Identity precedes image.
03
The Build
Working sessions translating strategy into messaging, platforms, and press positioning. You do the work; the methodology directs it.
04
The Relationship
Ongoing support that does not end at delivery. MCG and its consultants stay in the work with a client, not just at the start of it.
Mashman Publishing, an imprint of MCG, is the single exception: the imprint produces and publishes a client's book on their behalf. The imprint is invitation-only.
The Ethics
A position that can be bought can be bought out from under you.
Editorial coverage is earned, never bought. Neither Isaac Mashman nor Mashman Consulting Group engages in pay-to-play press placements, paid features, or purchased followings. Paid newswire distribution and advertising are separate disciplines, used as secondary support to organic effort, never as a substitute for it. MCG holds a severe distaste for unethical professionals in this industry: those who fabricate followings, buy placements, or promise outcomes they cannot deliver. That behaviour is not a competitive style MCG tolerates; it is the opposite of the standard the firm was built on.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.