/* /roi: The ROI of Personal Branding. Paced like the Personal Branding 101 film:
   one word, one promoter that never sleeps, a fire that needs three things to
   burn, then what a personal brand pays back. Only transform and opacity move;
   everything is in its final state without JavaScript, under reduced motion,
   and in print. */

/* ---------- "You." in one word ---------- */
.roi-word{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:clamp(32px,6vw,90px);align-items:center;}
.roi-you{font-family:var(--display);font-weight:800;letter-spacing:-.05em;line-height:.85;font-size:clamp(110px,19vw,260px);color:var(--ink);margin:0;}
.roi-you span{color:var(--slate);}
.roi-word-list{list-style:none;margin:22px 0 0;padding:0;display:flex;flex-wrap:wrap;gap:8px;}
.roi-word-list li{font-family:var(--display);font-size:11px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;padding:9px 12px;border:1px solid var(--rule-light);color:var(--ink-label);}
.js .roi-word.rv .roi-you{transform:translateY(24px);opacity:0;transition:transform 1.1s var(--ease),opacity 1.1s var(--ease);}
.js .roi-word.rv.in .roi-you{transform:none;opacity:1;}
.js .roi-word.rv .roi-word-list li{opacity:0;transform:translateY(8px);transition:opacity .5s var(--ease),transform .5s var(--ease);}
.js .roi-word.rv.in .roi-word-list li{opacity:1;transform:none;}
.roi-word-list li:nth-child(2){transition-delay:.08s}.roi-word-list li:nth-child(3){transition-delay:.16s}.roi-word-list li:nth-child(4){transition-delay:.24s}
.roi-word-list li:nth-child(5){transition-delay:.32s}.roi-word-list li:nth-child(6){transition-delay:.40s}.roi-word-list li:nth-child(7){transition-delay:.48s}.roi-word-list li:nth-child(8){transition-delay:.56s}

/* ---------- The promoter that never sleeps: a 24-hour dial ---------- */
.roi-promoter{display:grid;grid-template-columns:minmax(0,1.15fr) minmax(0,.85fr);gap:clamp(32px,6vw,90px);align-items:center;}
.roi-dial{position:relative;width:min(360px,100%);aspect-ratio:1/1;margin:0 auto;}
.roi-dial svg{width:100%;height:100%;display:block;}
.roi-dial .ring{fill:none;stroke:var(--rule-dark);stroke-width:1;}
.roi-dial .tick{stroke:var(--steel);stroke-width:1;}
.roi-dial .tick.major{stroke:var(--platinum);stroke-width:1.5;}
.roi-dial .hand{transform-origin:180px 180px;animation:roi-turn 24s linear infinite;}
.roi-dial .hand line{stroke:var(--platinum);stroke-width:1.5;}
.roi-dial .hub{fill:var(--platinum);}
.roi-dial-label{position:absolute;inset:0;display:flex;flex-direction:column;align-items:center;justify-content:center;pointer-events:none;}
.roi-dial-label b{font-family:var(--display);font-weight:800;font-size:clamp(46px,6vw,64px);letter-spacing:-.04em;color:var(--white);line-height:1;}
.roi-dial-label span{font-family:var(--display);font-size:10px;font-weight:600;letter-spacing:.22em;text-transform:uppercase;color:var(--steel);margin-top:10px;}
@keyframes roi-turn{to{transform:rotate(360deg)}}

/* ---------- Fame, influence, and the fire ---------- */
.roi-fire{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:clamp(32px,6vw,90px);align-items:center;}
.roi-tri{width:min(420px,100%);margin:0 auto;display:block;overflow:visible;}
.roi-tri .side{stroke:var(--ink);stroke-width:2;}
.roi-tri .lbl{font-family:var(--display);font-size:13px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;fill:var(--ink);}
.roi-tri .sub{font-family:var(--body);font-size:12.5px;fill:var(--ink-label);}
.roi-tri .core{fill:var(--ink);}
.roi-tri .core-t{font-family:var(--display);font-size:11px;font-weight:700;letter-spacing:.2em;text-transform:uppercase;fill:var(--white);}
.js .roi-fire.rv .roi-tri .part{opacity:0;transform:translateY(10px);transition:opacity .7s var(--ease),transform .7s var(--ease);}
.js .roi-fire.rv.in .roi-tri .part{opacity:1;transform:none;}
.roi-tri .p2{transition-delay:.35s!important}.roi-tri .p3{transition-delay:.7s!important}.roi-tri .p4{transition-delay:1.05s!important}
.roi-case{margin:30px 0 34px;padding:6px 0 6px 28px;border-left:2px solid var(--ink);position:relative;}
.roi-case p{margin:0;position:relative;font-style:italic;font-size:clamp(18px,1.7vw,21px);line-height:1.6;color:var(--ink);}
.roi-case p::before{content:"\201C";}
.roi-case p::after{content:"\201D";}
.roi-case + .fine{margin-top:0;}

/* ---------- The fee scale: $100 toward $10,000 an hour ---------- */
.roi-scale{margin:34px 0 8px;}
.roi-scale-row{display:grid;grid-template-columns:minmax(0,170px) minmax(0,1fr);gap:18px;align-items:center;padding:12px 0;border-bottom:1px solid var(--rule-dark);}
.roi-scale-row b{font-family:var(--display);font-weight:700;font-size:clamp(20px,2.4vw,28px);letter-spacing:-.02em;color:var(--white);}
.roi-scale-row small{display:block;font-family:var(--display);font-size:10px;font-weight:600;letter-spacing:.18em;text-transform:uppercase;color:var(--steel);margin-top:4px;}
.roi-bar{height:10px;background:var(--panel);position:relative;overflow:hidden;}
.roi-bar i{position:absolute;inset:0;background:var(--platinum);transform-origin:left;transform:scaleX(var(--w));}
.js .roi-scale.rv .roi-bar i{transform:scaleX(0);transition:transform 1.6s cubic-bezier(.22,1,.36,1);}
.js .roi-scale.rv.in .roi-bar i{transform:scaleX(var(--w));}
.roi-scale-row:nth-child(2) .roi-bar i{transition-delay:.5s!important}

/* ---------- The three returns ---------- */
.roi-returns{display:flex;flex-wrap:wrap;gap:1px;background:var(--rule-light);border:1px solid var(--rule-light);}
.roi-return{flex:1 1 300px;background:var(--white);padding:clamp(28px,3vw,40px);display:flex;flex-direction:column;}
.roi-return-n{font-family:var(--display);font-weight:800;font-size:clamp(54px,6vw,76px);letter-spacing:-.05em;line-height:.9;color:var(--rule-light);}
.roi-return h3{font-size:clamp(22px,2.3vw,28px);letter-spacing:-.02em;margin:18px 0 6px;}
.roi-return .roi-why{font-family:var(--display);font-size:10.5px;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:var(--ink-label);margin:0 0 18px;}
.roi-return ul{list-style:none;margin:0;padding:0;border-top:1px solid var(--rule-light);}
.roi-return li{padding:14px 0 14px 22px;border-bottom:1px solid var(--rule-light);position:relative;font-size:15px;line-height:1.6;color:var(--ink-body);}
.roi-return li::before{content:"";position:absolute;left:0;top:23px;width:10px;height:1px;background:var(--ink);}
.roi-return li b{color:var(--ink);font-weight:600;}
.roi-return cite{display:block;margin-top:auto;padding-top:18px;font-family:var(--display);font-size:10px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--ink-label);font-style:normal;}


@media (max-width:1024px){
  .roi-word,.roi-promoter,.roi-fire{grid-template-columns:1fr;}
  .roi-dial{width:min(300px,80%);}
}
@media (max-width:560px){
  .roi-scale-row{grid-template-columns:1fr;gap:8px;}
}
@media (prefers-reduced-motion:reduce){
  .roi-dial .hand{animation:none;}
  .js .roi-word.rv .roi-you,.js .roi-word.rv .roi-word-list li,.js .roi-fire.rv .roi-tri .part,.js .roi-scale.rv .roi-bar i{transition:none;opacity:1;transform:none;}
  .js .roi-scale.rv .roi-bar i{transform:scaleX(var(--w));}
}
@media print{
  .roi-dial .hand{animation:none;}
}